Colloquy loyalty summit 20134/20/2023 ![]() ![]() ![]() This universal currency can serve as the foundation for a successful coalition loyalty programme that links US brands from retail, dining, entertainment, apparel, department store, travel, electronics, sporting goods and other sectors. ![]() Consumers in turn, benefit from expanded opportunities to earn and redeem rewards from frequent, everyday purchases. Popular elsewhere but still relatively untapped in the United States, coalition loyalty programmes encourage rewards-based partnerships among well-known brands, giving them new opportunities to increase sales and attract new customers. In a country as geographically expansive and economically diverse as the US, cents-off-per-gallon at the gas pump emerges as a frequently used, high-demand “currency” that can support a successful, nationwide coalition loyalty programme. This convergence offers a roadmap to a true nationwide coalition loyalty programme, according to a white paper by Brandon Logsdon, president and CEO for the Fuel Rewards programme operator, Excentus, who here explains how and why it could work. Across the US, membership continues to grow in loyalty programmes, and loyalty-based rewards are already becoming a standard form of currency in digital wallets and mobile transactions alike – and it’s these two trends that will provide US brands with opportunities to adopt a universal, loyalty-based currency that can be earned and redeemed nationwide. ![]()
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